She’s open to polish, as long as it’s not a too-bright shade. Pung’s Best-Dressed Tip:Pung likes her staff to keep their nails clean. “After that, it just wasn’t worth any questionable scenarios with the public scrutinizing our every move.” “She was extremely offended that when she saw her from a distance leaning at the counter she could have seen more than she wanted to,” Pung says. The complaint Pung mentioned came from a customer who noticed a consultant in a low-cut sundress bending over at the register. “We have had to add fine details like skirts must hit the knee and only non-sheer tights after a petty customer complaint, and we also occasionally have seasonal or festive choices that bend professionalism where we must kindly remind them of the solid black policy,” she says. Pung has not had many issues enforcing the dress code, but occasionally has had to speak with employees about their interpretation of it. “Seeing thousands of customers a year, we try to keep a more formal image as you never know what they may be interpreting,” Pung says. However, she feels this is important to maintaining the reputation of the store. Pung adds that its not always easy asking employees to cover up, especially on warm days. “If the first thing a customer sees is a bare arm with a name tattoo across the bicep, for example, I am not sure what their initial impression of us may be, but I would rather play it safe,” she says. While she personally has no problem with tattoos, she would rather not take a chance. She says the store is family oriented, classic and elegant. “To my knowledge I do not recall any complaints, but some tattoos, in my our opinion, can negate our brand image.” “It just keeps things professional, clean and streamline,” she says. It can be extremely packed in here and it’s helpful to be able to easily make that determination.”Īdditionally, Pung asks her employees to cover any tattoos. “It also helps the customers distinguish who works here. “Black not only looks clean and professional, it is a power-commanding color,” Pung says. Her team is asked to wear solid black, business or business casual attire including skirts and tights. Read on for their best tips and advice on implementing a dress code in your store.Īlyssa Pung, co-owner of Becker’s Bridal in Fowler, Mich., enforces a formal dress code. VOWS spoke with five bridal storeowners, each of who enforces a different dress code. It’s OK for a bride to come in wearing yoga pants but it’s not OK for us to sell her a wedding gown in them.”Įvery salon has a different policy and thought behind what they expect their employees to wear to work each day, but one thing remains true for each – everyone expect their staff to look their best. We need to look confident selling a $5,000 gown. “We must remember that our brides are spending a lot of money for one of the most expensive dresses they will wear. “As society embraces a more casual vibe, it can become muddled as to what is accepted in the work environment without guidelines,” says Jill Nelson, owner of Mia Bridal Couture in Houston, Texas. This makes it extra important to put thought into what they wear to work. Indeed, your staff’s appearance has a huge impact on brides looking for advice on selecting a wedding gown, good or bad. When you’re in the business of selling apparel, the clothes you wear quickly become a focal point for your customers.
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